Erray Collection’s AW20 campaign encapsulates the wonder of the late 1800s to early 1900s bohemia. The collection strikes the chord of elegance as it’s comprised of opulent separates set with a variation of liquidly draped silk,guipure lace and butter soft leather. Inspiration is drawn from vintage inflected silhouettes with Errays’ inherent nature for refreshing traditional outerwear pieces with a contemporary flare.
A various colour palette is incorporated which scales from rich tones, earthy shades and luminescent detail that lend a distinctly glamorous mood. Meanwhile voluminous cuts and unpredictable tailoring tropes provide an enduring balance of retro and modern influences that will take everyday ensembles into mesmerising day to night edits.
Showcased in Erray’s campaign styling, is a focus on expert craftsmanship as elegant draping takes centre stage complemented by opulent accessories offering a glimpse of 18th century bohemia.
Note, the dark wavy locks and bold make-up nods to labels fascination with the Gatsby feel, while pieces that exude liquid-like shimmers make up the dazzling ensembles, capturing Erray’s ability to highlight the ever-present verve on capturing 19th century glamour. Furthermore a rigorous attention to detail is seen on it’s play with proportion on modern day staples and empowering structures to overall evoke the collection’s maximalist energy.
Whether, you’re hosting an evening soiree, having a brunch date with the girls or just in the mood to strut your stuff while running errands, Errays’ inaugural approach to adapting glamorous pieces into an everyday wardrobe is exemplified in this collection.